23 Tips for Operative Ecommerce Web Design That Increase Your Sales
1. Save the user in mind
Every single detail of your website from product images to contact forms could possibly contribute to a user’s decision to make a purchase. That’s why you ought to save the user in mind with every single decision you create when it comes to your ecommerce web design. User experience is dominant in turning visitors into clients and turning clients into repeat clients.
Not sure if your website features a good user experience? Get another opinion by recruiting a friend or maybe hiring somebody to look over your website. Have them rate your site on usability, navigational ease, visual appeal, and general satisfaction.
2. Use simple website design
Simple websites are constantly rated as more visually appealing and more trustworthy than visually complex websites. If you would like to optimize your ecommerce web design for conversions, you ought to consider simplifying it.
To simplify the designing of your website, deduct any needless information and use a simple design theme with plenty of white space.
3. Use a view cart button
You’ve perhaps noticed that most ecommerce sites have a little shopping cart icon somewhere on every page (usually the top right corner) that permits users to view items they need to be added to their cart. This is one of the foremost significant ecommerce web design tactics there is.
Having this button visible at all times has been verified to increase conversion rates. Just make sure the icon is something noticeable like a shopping cart or a shopping bag. The last thing you want to do is to confuse people.
Since this is one of the foremost significant buttons on your whole website, we suggest making it stand out by using a bright color that sticks out from the background. It should even be larger than other buttons to make it the easiest one to seek out.
4. Be honest about pricing
Trustworthiness is usually the best policy. When designing your ecommerce website, remember to always be truthful and direct about the worth of the products or services you’re selling. Don’t attempt to hide the info or make it hard for visitors to seek out on your website. You never want your website guests to feel that they’re being deceived or tricked. Hiding pricing information on hard to seek out pages of your website can truly be harmful. Instead, put it somewhere easy to seek out and easy to know.
This rule also applies to ship. Always be honest about shipping costs on your products also as shipping policies clients may have to understand. Studies show that displaying shipping information too late within the purchase process results in increased cart abandonment rates. confirm your clients can see the entire cost of a product, including shipping, before making a purchase.
5. Don’t confuse users
Your ecommerce web design should be optimized for creating sales. It’s nice to incorporate extra information on your brand’s story, a blog, or maybe an option for website visitors to sign up for an email newsletter. Just confirm those extra pieces of info don’t confuse people from making a purchase.
For example, a form on your contact page, or at the bottom of your homepage, that people can fill out to join your email list is ok. Just don’t make a pop-up window requesting that users sign up for your newsletter, because it may have the other effect of what you want. Not only might it confuse someone from making a purchase, but it could bother them and make them less likely to want to offer you their email address and more likely to abandon their cart.
6. Quality Images
Perhaps the most important pain point for online buyers is that they will not see products face to face before they buy them like they can with a traditional street-side store. To ease this pain point, you’ll get to improve your ecommerce web design with high-quality product photos and perhaps even video depending on the product.
Having high-resolution images is an absolute must. Any blurriness or pixelation can turn would-be clients away, thinking your product is cheap. Consider making image galleries for every product in order that users can click through them and see multiple angles of every product. A well-liked feature is a pop-up box where people can concentrate on a specific photo and see fine details. This is about as close as you’ll get to allowing visitors to physically choose a product and examine it before making a purchase.
If available, use lifestyle photos of individuals actually using or interacting with your products. Clothing is a lot more attractive when it’s being worn by a model instead of being laid flat or on a mannequin. Similarly, some products are easier to sell once you can show them in action.
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7. Be honest at all times
Besides using honest product photos and clear pricing info, you ought to make your shipping and return policies readily accessible on your website. Adding a link to your main navigation menu for store policies is a fast and easy way to take care of this vital detail many ecommerce store owners forget about. A little bit of convincing language is to be predictable, but don’t go overboard and never make an effort to totally trick your visitors.
8. Comprise reviews and/or testimonials
61% of online buyers report reading client reviews before deciding to get a product. You’ll use this useful statistic to your advantage by comprising reviews and testimonials on your website. Client reviews are a fast and easy way to rapidly promote sales and conversions.
One operative ecommerce web design approach is to incorporate product-specific reviews directly under each individual product’s description. If you don’t have very many various products, you can also comprise a completely separate page of your site for reviews and testimonials.
9. Navigation menu
Menu bars allow users to navigate the pages of your website to seek out what they’re trying to find. The menu should appear across all pages for max ease, preferably across the top of the page. Sometimes, menu bars are vertical along the left side of the page to still put up the F format.
Just take care to not load your menu with too many options, as this will appear messy and confusing. If you’ve got a lot of various categories and pages on your website, you can use a drop-down menu to more easily organize them without causing a sensory overload.
10. Keep your products organized
To make it as easy as possible for users to seek out the products they’re trying to find, you ought to keep the products on your site organized into precise categories. Categories should be easy to seek out through a menu bar to streamline the search process. This will also offer users a hint into product categories they didn’t even recognize you had.
11. Show scarcity
Do you know which products are frequently out of stock? These are the brand’s best sellers. Products without of stock, limited stocks or sold tags on homepage or category pages are frequently what users notice more. Making scarcity of a product can play tricks with the client’s psychology. If they feel afraid of missing out on a product, it’ll end in impulse ordering thus increasing your sales.
12. Search bar
Many of your website visitors will probably have a selected product already in mind once they enter your website. Having a search bar allows them to seek out the product they need in mind easily without having to scroll through pages of info they aren’t curious about. If a user cannot rapidly find how to search your website for the product they need, they’re more expected to go elsewhere for it. That’s why your search bar should appear near the top of your website, often within the right corner, to make it as fast and easy to seek out as possible.
13. Allow users to filter products
On the subject of search bars, you can advance your ecommerce site’s search features by making filters available.
Nothing is worse than finding the ideal pair of shoes online only to understand the shop doesn’t carry your size. Allowing users to filter your products is the best way to avoid this problem. Popular search filters include size, color, brand, and price. This enables users to search your website for the product they need while also guaranteeing the results they see are as precise as possible to what they need, making the navigation process as smooth as possible.
14. Natural flow
You want to make it as easy as possible for visitors on your site to seek out the products they’re trying to find and make a purchase. Keep in mind the natural flow of the eye when designing your ecommerce site.
Studies and heat maps have shown that people tend to look at websites in an E or F formation, starting at the top-left corner and dealing their way horizontally across the page, then down the left side, horizontally again, so on then forth. This is why navigation menus typically appear horizontally across the top of every page of a website. Use the E formation in your ecommerce web design to guide visitors’ eyes towards main conversion points.
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15. Grid layout
Grid style layouts tend to be the best for ecommerce sites, and for many sites generally. When users are browsing products, it’s best to keep them in controlled rows and columns. Just take care to not cram too many various products in one row. We prefer only having three or four products per row to make your product catalog pages visually appealing. Keeping much white space around each item gives people breathing space and allows them to obviously distinguish between products.
16. Contact info
If a client has a question or concern while viewing your website, they’re likely getting to look for a “contact us” page or scroll right down to the bottom of your homepage in search of contact information. Make your contact information as easy to seek out as possible. You don’t want to lose a client for something as simple as forgetting to place an email address or telephone number on your homepage!
It’s best to incorporate much contact information as possible. There are many options like an email address, a telephone number, hours of operation, a contact form that will allow users to directly send an email, or maybe a widget to allow them to send a Facebook message to your company directly through the website.
17. Quick, simple checkout
Nothing results in higher cart abandonment rates than a complicated checkout process. There are a couple of easy ways to simplify the checkout process on your ecommerce site.
For one, allow users to see out as a guest. People become suspicious when many information is required of them to make a sale, and having to make an entire account on your site can turn them away faster than you can say “cart abandonment”. Request only the info that’s completely necessary like a shipping address, name, and payment information. If your product or service is totally digital, there’s no need to even ask for an address because it won’t be being shipped anywhere.
18. Thank you pages
Once someone makes a sale on your website, they ought to be redirected to a thank you page. This page serves a few of extremely main purposes. First of all, order confirmation or thank you pages are a need to appropriately track conversions through social media ads. Secondly, it allows users to be confident their purchase has gone through and lets them know that you appreciate their business.
19. Mobile optimization
A little over 50% of all websites are opened from mobile devices, and the percentage is probable to increase as smartphones and tablets become even more advanced. Failing to optimize your ecommerce web design for mobile use is one of the biggest mistakes you’ll make!
Having a responsive layout allows your website to adapt to any sort of screen or operating system, so you don’t need to worry about making a completely separate mobile version of your website for each different sort of device. Just make sure your photo sizes and form fields work on all different platforms. When testing your site, always make sure to look at it from several different devices and operating systems, just to make sure.
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20. FAQ page
Tired of replying to client inquiries always? Including an FAQ page on your website’s navigation menu not only eases the flow of product questions, but it also can create more trust in your website, visitors.
How do FAQ pages create trust? They let your visitors know that you are making an attempt to be clear with your products and/or services. They also permit people to understand you’re serious about replying to questions and suggest that you have good client service skills and sincerely care about helping people find the info they need.
Not only that but having an easily accessible list of answers to common questions on your brand show you as an expert, building confidence in prospective clients that you fully understand your own product. People are more likely to shop for from a corporation that appears trustworthy and well-informed.
FAQ pages also can improve site navigation with the utilization of hyperlinks that link out to appropriate pages of your website.
21. Consistent branding
While it’s smart to use popular ecommerce web design conventions to optimize your website, you furthermore may want your site to face out from your competitors. Consistent branding across all pages of your site makes standing out easy!
Confirm your logo is visible on every page of your site and keep color schemes and fonts consistent and on-brand. Nobody likes clicking onto a page of a website only to wonder if they’re on a new website completely. Preserving the same exact navigation menu and design scheme across all pages displays a consistent and trustworthy image.
22. Social media links
You may have noticed that the most popular ecommerce stores have buttons that link out to their social media on their website. Comprising social icons in your ecommerce web design invites clients to stay in-tuned and encourages more long-term client/brand relationships.
Having social media links on your website has also been proven to boost your Search Engine Optimization ( SEO ) rankings! Just confirm the links open your social media accounts in a new tab since you don’t want people to be leaving your website.
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23. Keep text to a minimum
Odds are, a user came to your website because they were curious about one of your products, not to read a book (unless you’re selling books). The average Internet user has a short attention span, and enormous blocks of text are often off-putting. Attempt to keep all the text on your website, containing product descriptions, as short-term as possible.
Organizing information into short paragraphs, bullet points, or even infographics can make them much easier to read and increase the likelihood that people will actually read them.
If you need any help to get an ecommerce web design, our expert team in Creative 4 All is always ready to assist you. We are ready to help you at any time. Just contact us!
