A strong online presence is at the core of a successful marketing strategy to attract new customers to your small business. The fundamentals of an online presence include of a business website, business blog, directory & review site listings, and social media profiles. There may or may not be other online channels to utilize that are relevant to your business, location, and/or industry. Below is a more in-depth look at the online methods of attracting customers.
First, you need to have a business website. Not just a placeholder or brochure ware, but a functional website where customers can find the content they’re looking for. This means having relevant and useful information that makes visitors’ time on your site worth it. Perhaps most important is optimizing your homepage content so as to guide your visitors in engaging with your business.
SEO (Search Engine Optimization)
In order for clients to find your website through organic searches on Google, Yahoo, and Bing, you need to cater your site to meet the needs of what people are searching online. Search engines will only rank your page if they find relevant content for the people visiting it, so an SEO strategy around your content is a must. In order to get clients online, find keywords relevant to your business and use them in your website, blog, and social media content. SEO is about being a trustworthy source of information for online searchers—in particular, your target audience.
Calls to Action
Getting people to come to your site is not enough to get new clients. Use effective call to action (CTA) buttons, lead capture forms and tracked phone lines to convert visitors into customers. Responding to these requests (answering inquiries, following up on form submissions, and returning calls) is what will initiate the sales process. This is your opportunity to show potential customers why your product or service is top notch and why they should work with you.
Keep in mind that people will only have you top-of-mind for only a few hours after they reach out, so be sure to respond quickly! Treating the needs of others with the same urgency you would treat your own will help you to attract new customers and grow your business.
To attract more customers, you can’t just put information out there and wait for them to come to you. You need to also cultivate an audience of people who are interested in your information, products and services. One of the best ways to do this is to build an audience on social media. Social media provides a great way to interact with and have conversations with potential customers. Use platforms like Facebook, Twitter, Linkedin, Pinterest, and Instagram to engage with your audience. Compare the different social media networks and find the one or ones best for attracting new customers.
Many people underestimate the power of email to reach their potential and existing customers. Email can be extremely effective if you use it properly and utilize effective subject lines. If your business has been around for a while, you probably already have a contact list made up of prospects, clients, vendors, etc. Emailing your list with valuable content, news and offers to stay top of mind is a great way to grow your business. Follow these 10 golden rules for email campaigns to make sure you’re getting the most from your email marketing.