In the past twenty years, it is impossible that you haven’t heard about digital marketing. If you are a business owner you may have tried digital marketing, maybe you email your customers. You most likely have a website, Instagram followers, a Facebook page, or even tweet now and then. But the basic question is, do you have a plan for your digital marketing? Does it all work together? Is it organized? Because If you do not have a clear vision of the trail you should take, and who are the people you want to attract and where you want to end up, your competitors in the digital jungle will swallow you!
So trying to achieve marketing objectives through applying digital technologies and media.
To achieving marketing objectives, you have to do the research to be a digital explorer, otherwise you could be wasting your time and money.
Humans are becoming by time more and more “digitally attached.” Statistics says that the number of smartphone owners will be at 2.87 billion by 2020. (The number of mobile phone users is expected to pass the 5 billion mark by 2019!)
Based on a trustworthy statistic, 78% of Lebanese now own smartphones. And smartphone owners do practically everything on their phones – shop, take pictures, play games, watch videos and TV and movies, listen to music, navigate, research, bills, banking, and that’s just the beginning. With the “Internet of Things,” we’re even more attached to our devices in order to program appliances and even see who’s at the door.
So, depending on the type of your business, chances are you’re going to want to connect with at least SOME of the 78%. Their smartphone or any other electronic device is a great way to do that, considering the amount of time they spend on those devices!
For all what mentioned above, digital marketing is essential for your business and we are always here to support you in your digital plan.