The Way to Tell Your Brand’s Story on Social Media
Social media is one of the most effective places to place your story on display for prospects and clients to see.
In this article, we’ll break down the essentials of a compelling brand narrative and the way to reel in clients along with your unique story on social media.
Definition of brand Narrative
A brand narrative characterizes the stories, ideologies, and content that highlight your business’ identity.
Your narrative is what makes your clients feel related to your brand. Through your story, clients adapt your business’ identity as a part of their own.
If this sounds high-level or complicated, it’s extremely not. Each brand encompasses a narrative, though some are better at putting it on display than others.
What Makes a “Good” brand Narrative?
Adopting a strong brand narrative needs some self-examination. Below are some values of making a narrative that sticks with people.
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Putting Your Beliefs and Values on Display
This can be a little tough, however, it’s therefore vital for clients nowadays.
Much like you most likely prefer to hang-out with similar people, your clients need to try and do identical.
What does your company believe in? What are your values?
Keep in mind that two-thirds of shoppers need businesses to share their social beliefs. This doesn’t mean that you simply have to needlessly inject politics into your content, however, rather signal that you have a way of social awareness beyond your business.
Your narrative doesn’t essentially get to be heavy. The takeaway is that a product can be more than just a product if you place your beliefs behind it.
Showing Off Your Distinct Voice and Character
One of the best ways to drive your narrative home is through your brand voice.
Whether you’re smart, serious or somewhere between, clients should feel that they’re coping with a flesh-and-blood person instead of simply another business…
When somebody hears from your business, your voice has to ideally be as distinct as possible.
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Keeping It Simple
Again, narratives don’t get to be sophisticated.
A few simple values are extremely all you would like. In fact, boiling down your narrative into a number of words instantly makes it easier to know and follow. Some examples include…
- Organic materials and ingredients
- Proper production
- Inflexible design
- An outdated approach
Once you have got that simplified narrative in mind, you’ll expand on that in your content. you’ll also ask yourself before you post: “How will this relate to the story we’re making an attempt to tell?”
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What are the most effective ways to tell Your Story on Social Media?
The beauty of social media is that brands have much more opportunities to speak their values across multiple platforms.
Below we’ve attenuated some samples of the way to showcase your brand narrative across social media. These principles is applied across whichever social channel is your high priority.
Single Storytelling Posts
Individual posts that highlight your narrative or values as a welcome break from strictly promotional content.
Additionally, attractive posts that “get real” with clients may be a good way to speak your story and brag your human facet. These varieties of posts are relatable and signal your brand as one thing over simply a business.
Long-form Narrative Content
In addition to short-form storytelling content, businesses ought to also contemplate making long-form content that highlights their narrative. This includes blog posts, podcasts, and interviews that all permit you to elaborate on your story beyond a social caption.
Also, many brands even have static pages on-site dedicated to their mission statement or story.
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Ephemeral Content
Bite-sized and time-sensitive, temporary content like Instagram Stories is another good way to drive your narrative home. This sort of content quite virtually permits clients to follow you throughout your everyday life and make that ever-so-important emotional connection.
Additionally, these varieties of posts will facilitate communicate values, too.
Cause-Driven Hashtags
Consider creating your narrative as a part of your hashtag strategy. Given the recognition of hashtag policy, chances are high that there are related tags out there to provide your posts and brand narrative some exposure.
Stories from Your staff
To create a bigger sense of legitimacy around your narrative, getting your staff involved in social media may be a good move. After all, each member of your team is liable for contributing to your story.
User-Generated Content
Lastly, permit your clients to be a part of your narrative yet. User-generated content like client photos and testimonials an excellent chance to spotlight those who already establish with what you’re all about. In turn, you’ll encourage others to do the same.
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Remember: Keep Your brand Narrative Consistent
On a final note, check that that your story is consistent across your entire business together with social media, your website, and your brick-and-mortar presence.
Also, create it some extent to “stay in your lane” in terms of your narrative. Clients are savvy and might see all through brands that are telling a false story or are simply making an attempt to be trendy. If you have got a bold brand narrative or need to support a selected cause, choose it! simply make sure to back it up genuinely to avoid being known as out.
How Are You Telling Your Brand’s Story?
Pushing a compelling brand narrative instantly sets you except for your competition.
Doing therefore also helps you retain your content centered and on-brand as you attempt to tell your tale.
Coming up along with your narrative doesn’t have to be rocket science, either. Simply consider what form of message and values you would like your audience to spot with and begin there.
With a consistent social presence and content plan, you’ll communicate that story time and time once more to make a significant bond along with your clients.
