Social Media After Sales Approach
Are you creating the most of your hard-earned customers?
Although scoring a scale cause for celebration, each new client could be a window of chance that closes within the face of such a lot of businesses.
Here’s some food for thought: it costs 5 times the maximum amount to accumulate new customers than it will retain those you have got.
Translation? Businesses ought to do everything in their power to nurture new customers and keep them around for the long-standing time. And that’s wherever your social media strategy is often a game-changer.
Cost-effective and capable of keeping your customers engaged around-a-clock, social media is an awesome tool for reaching out to customers once the initial sale.
In this guide, we’ll break down some tips and ways for client retention via social media. Despite however huge (or small) your business may be, any combination of those tips is a fair game.
1. Create Brand Ambassadors with User-Generated Content
We’ve said it before and we’ll say it again: user-generated content is marketing gold.
That’s why brands ought to do everything they will to encourage customers to post concerning their latest purchases and positive experiences. For example, a brand encourages customers to point out off their latest purchases on Instagram with the assistance of their branded hashtags (#brand_name and #arrivedfromthebrandname).
Through their Instagram hashtag strategy, they need a gradual stream of glad customers posing as billboards for his or her products.
And the cost? Nothing but the time it takes to put in writing out a hashtag. Brands often shout-out and republish user-generated content that successively encourages alternative followers to try and do an equivalent. The additional opportunities you have got to point out of your satisfied customers, the better. Several brands have dedicated feeds to spotlight their customers.
The long-run goal here is to create a base of brand name ambassadors who often interact together with your social accounts and primarily advertise on your behalf. Customers crave shout-outs and opportunities to form content for brands: it’s simply a matter of asking.
2. Make Your Physical Packaging More Social
If you’re selling a physical product or run a brick-and-mortar store, think about how your packaging is often a part of your social strategy.
Want to market your social presence in-person? Try a social-centric card with each order you ship out. Or better yet, slap your company hashtag on your product packaging.
Here’s a small amount of inspiration of how trendy brands package their products with some imaginative flair:
Think of such promotional ways as a literal invite for purchasers to become followers. In a very day and age wherever everything looks to be digitized, physical marketing could be a creative way to build a lasting impression on shoppers.
3. Remarket to Your Current Customers
Remember what we said earlier concerning the high cost of acquiring new clients versus retentive those you have?
That’s precisely why Facebook marketing ads are thus valuable.
In short, Facebook permits you to serve ads completely to parents who’ve bought from you before. They already apprehend you and trust you: all you wish to try and do is offer them a touch push to form another purchase.
Creating a custom Facebook audience targeting former customers will build that push potential. Whether or not it’s a targeted discount for past customers or a current product, remarketing ads are a refined how effective way to encourage repeat business.
4. Reward client Loyalty via Email
Funneling social traffic to your email list could be a task. Doing this permits you to form even additional touch-points together with your customers post-purchase as your email messages and social media marketing work in tandem.
For example, you’ll be able to produce a phase of your email list that’s dedicated only to your social followers. Commercial enterprise exclusive and time-sensitive offers build your list appear most additional exclusive and valuable.
Additionally, email is one more place to place your user-generated content front and center. By putting client photos on show in your email, you encourage even additional engagement between you and your customers.
5. Build Relationships with Influencers
Influencer marketing is all the trend without delay for a reason.
Social influencers are capable of introducing your brand to relevant customers on the far side of your followers.
If an influencer shouts your brand out organically, you’ll be able to flip your relationship into a win-win situation wherever you show them love and that they do an equivalent for you.
And successively, those influencers turn on no matter you’re selling to their own dedicated, engaged audiences.
6. Incentivize Referrals for brand new Customers
Refer-a-friend programs are a well-tried money-maker for old-school retailers.
Guess what? They still work bright nowadays.
For example, you’ll be able to provide referral credits, discounts or bonuses for purchasers that incentivize new sign-ups. Similarly, you’ll be able to raise those same customers to market your referral program via social media.
Some Brands provide discounts for brand new referrals. They also actively encourage their Instagram followers to tag themselves and friends in posts associated with their products. Also, they run frequent contests as well as this giveaway for brand new referrals.
Starting a referral program may appear like a lot of legwork but it’s easier than you’re thinking that. For instance, tools like Mention Me permits you to form and track referral links for your customers that they will successively use to market your products on social media.
7. Nurture Customers by Responding to Your Mentions
Customers nowadays aren’t kept once it involves sounding off on businesses through social media.
From shout-outs to product-related queries, responding to your social mentions is crucial to your after-sale strategy. Each mention of your brand represents a chance to stay a client in your funnel or produce that ever-so-important sense of brand name loyalty.
Something as easy as a “thank you” or an emoji is enough to form a sway on your customers and encourage them to remain loyal to your brand for being a good listener.
How will Social Media issue into Your After-Sales Strategy
You work hard for each client, right?
That’s why you can’t afford to ignore those precious moments after a sale.
Social media ought to be a staple of your after-sales strategy. Whether or not it’s tiny touch-points or full-blown ad campaigns, something you’ll be able to do too often interacts with your customers through social media could be a plus.
And if you wish to be told additional concerning how social will increase the period worth of your customers, feel free to contact Creative 4 All s.a.r.l. today to see how we will help.