90% all purchases (not just retail) begin on the internet. Your customer can easily research & compare products online. They have more options. How will your site change to meet their evolving needs?
Your Website Should Be Your Best Employee It works 24 / 7 / 365. But to work effectively, it needs resources invested into it. A neglected website can often do more damage than good. How much have you invested lately?
10 Reasons You Need a Mobile Friendly Website! 85% of adults think that a company’s website should be as good as or better than their desktop site. Mobile users will users will surpass desktop users before the end of 2014. 93% of UK internet users use a smartphone to access the internet every day. According…
When was the last time you cleaned your smart phone? What about your tablet or computer mouse? If you are anything like me, you don’t know if you have EVER cleaned them! Well, apparently these frequently used devices are kind of gross. Research from Stanford University and the London School of Hygiene & Tropical Medicine has shown that they can harbor all kinds of germs and diseases. I guess it makes sense, considering you touch them throughout the day (especially if you are active on social media). Here are the (slightly disturbing) facts and what to do about them.
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one thing, but using it well is the key to online success. Stay updated and stay informed with the latest social media news!
Google+ isn’t always the first item you order on the social media menu, but you may be missing a great opportunity to increase visibility for your business. Investing even a little bit of time and energy into your business page on Google+ can improve visibility for your business. With search engine algorithms constantly evolving and becoming more intertwined with social media, the lines where SEO stops and social media channels begins are becoming more blurred every day. You can use this to your advantage with Google+.
As for the finale on choosing the best forms of social media series, we take a look at Blogging and Google+. Social media is best used in conjunction with what your brand wants to accomplish. That is to say that not all of social media will pertain to each company, which is a good thing. It allows a company to isolate the ones that will work best. It’s advised to find the channels that convey the company message most effectively and then manage those channels well. On the contrary its worse to have lots of channels and manage each at half capacity.
You may think that writing can be more causal and lax on social media, but that is not necessarily true. Utilizing proper syntax, spelling, and grammar are very important in order to represent you, your brand, and your company in the best light possible. Sloppy, misspelled, and lazy writing can be a turn-off to your fans and followers, so be sure to re-read and edit your posts as necessary before sending them off.